Omada - fifa worldcup 2022

From creative concept to full-scale live experience. For the FIFA World Cup 2022, we ideated and delivered Omada’s first physical brand experience in Paris during the global football event. The Idea : We took over a gallery space in central Paris and transformed its facade into what appeared to be a laundromat — branded entirely in Omada’s colors and visual identity. But behind this creative exterior was something much bigger: a two-storey immersive football experience, packed with daily activations, fan interactions, and live engagements around the World Cup. The playful brand message centered on a clever line: “You’ve never bet this clean.” This concept turned a familiar everyday setting into a metaphor — positioning Omada as the platform “cleaning up” sports betting culture and encouraging fans to engage in fun, risk-free competition online. The activation came alive under the hashtag #LavOmada.